This client leases retail space across Southern California. They
wanted a data set to reference for finding locations for their national
clients such Starbucks, Jamba Juice, Old Navy, Staples... All current
data was contained in binders and was unavailable to personnel from the
field. Currency of data was also an issue. It was difficult to update
the owner and rental information within the binders. Data spanned
55 downtown and business districts from San Diego to Santa Barbara.
Data was gathered from 3 sources:
Internal information - Binders contained the current Lease
Information, Rental Rates and Occupancy.
Assessor Records - Current Property owner, Property Size, last
sales information, and Parcel Map. This data element is updated
monthly for changes in ownership and annually for parcel map
Survey information - All building fronts were photographed,
Stitched into Panoramas and neighborhoods Tele-surveyed.
Software was developed and a database created which allows the client
to view the information via their Company Intranet. The monthly change
file is imported for new owner information and the tele-survey personnel
enters the results of their inquiry (lease rate, square footage, current
tenant...) via the data entry screen. Leasing agents can search for
available properties via the neighborhood search, global search or
clicking on maps or even photographs.
This client is an appraisal expert within a niche business market and
wanted a national data set from which to generate industry averages and
rates as well as to supplement appraisal reviews.
Data was gathered from:
InfoUSA - Supplier of business ownership, phone and address
information and supplemented with data gathered from various web
DataQuick - Supplier of Property ownership and sales prices
- Where possible business owner was called and
surveyed for rates, specials, percent occupancy and number & sizes
Tele-Shopping - When owner was unavailable or uncooperative,
business were shopped for rates, sizes of units and occupancy.
Direct management of the Tele- Survey and Shopping was
necessary and this was a large portion of the project. The Database was
developed with specific and global reporting capabilities. This was
developed for a Microsoft SQL server. Click to see
Gantt Chart for this project.